FWB Online

New trade website underway!

The new owners of FWB have been committed to taking the business to the next level. This includes a brand-new trade platform built for your needs. Stay tuned, it’s coming soon!

For now, you can still access the old website using the buttons below

Find, order & receive what you need faster

The current site’s done its job, but the new FWB trade platform is being rebuilt from the ground up.

You’ll have intuitive product search, faster browsing, and a mobile-first design. Trade customers will easily log in, reorder, check order history, and track dispatch. Plus, you’ll have chat support, click-to-call, and quick in-branch collection options. It’s everything you expect, just streamlined, modern, and ready to get you back to work faster.

FWB Through the Years

From a 1963 foundation to multi-branch growth, digital evolution and a 50-year milestone, this timeline pulls directly from FWB’s own history video.

2013

50th anniversary celebrated

FWB marked 50 years in business, celebrating the journey from 1963 to 2013 and reinforcing the strength of the brand’s long-standing trade heritage.

Anniversary milestone
FWB 50 years anniversary graphic from 2013
2012

Current branding introduced

The FWB identity evolved into the current branding, including the “Supply Chain Partner” positioning that reflects a broader, more embedded role in customer operations.

Brand evolution
FWB Supply Chain Partner branding introduced in 2012
2010

Interactive website launched

FWB launched its interactive website, moving the business further into digital trading with a more developed online catalogue and a stronger customer-facing web presence.

Digital milestone
FWB interactive website launch in 2010
2000

First FWB website launched

The original www.fwb.co.uk website went live, marking the company’s first major step into an online presence at the turn of the century.

First website
First FWB website launched in 2000
1992

FWB opens in Truro

The business expanded further geographically with the opening of the Truro branch, strengthening its regional footprint and service reach.

Branch expansion
FWB Truro branch opening in 1992
1975

Wrexham moves to Five Crosses

The Wrexham branch moved to its current location on Five Crosses Industrial Estate, establishing the base that continues to serve customers today.

Site relocation
FWB Wrexham site at Five Crosses Industrial Estate in 1975
1970s

Stoke head office expanded

During the 1970s, the Stoke head office was expanded, reflecting sustained growth and increasing operational capability at the company’s main base.

Head office growth
Expanded Stoke head office in the 1970s
1970

FWB opens in Wrexham

The company opened in Wrexham, an important step in broadening its physical presence and building a stronger multi-branch supply network.

Branch opening
FWB opens in Wrexham in 1970
1967

Whieldon Road site opens

A new site opened at Whieldon Road, Stoke-on-Trent, establishing what became the long-term home of the business and today’s principal location.

HQ milestone
New FWB site at Whieldon Road Stoke-on-Trent in 1967
1963

FWB Products Limited founded

FWB Products Limited was founded by Mr H. J. Key, laying the groundwork for the decades of branch growth, customer relationships and digital development that followed.

Foundation
Portrait of founder Mr H. J. Key from 1963
New customers

Need a trade account?

Apply for an account to start using the FWB online experience and prepare for a simpler digital ordering route.

Existing customers

Already an FWB customer?

Log in to access your account and continue your ordering journey online through the new platform.

  • Trade-focused online experience
  • Broad and growing product range
  • Convenient account-led access
  • Backed by a real support team

FAQs

Most UK mainland orders arrive next working day when placed before 2pm, subject to stock availability.
Yes — orders over £75 (ex VAT) qualify for free delivery.
A standard delivery charge of £10.95 applies.
Yes. We carry large stock levels and dispatch quickly, but availability can vary on high-demand items.
If something’s faulty, damaged or incorrect, we’ll sort it quickly.
You can return it, but return costs apply and a restocking charge may be applied.
Up to 30 days, as long as items are unused and in original condition.
No — but regular customers benefit from a trade account for faster ordering and account management.
Yes — as long as it hasn’t been dispatched.
We’ll dispatch when available, offer an alternative, or refund you.
Most products are covered by a 12-month guarantee for peace of mind.
Speak to our team directly — fast answers, no ticket systems, no delays.
Ready to get started?

Browse ranges, apply for an account, or log in to continue online.

This first-phase homepage is built to give trade customers a clearer digital front door now, while setting up the structure for later expansion.